The journey towards low carbon first begins with awareness - you can’t get better without fully understanding your footprint. Because of this, I calculate and report monthly for each UNFOLD artist's CO2e footprint from touring. I work directly with the founder to introduce and implement CO2e reduction strategies - from rider adjustments, encouraging sustainable hotels + travel options, clustering gigs, to consulting on offsetting options - we are constantly thinking up innovative ways to incrementally lower the CO2e footprint of each artist.
Sustainability Coordinator at Ableton
Since 2019, I’ve taken an active role in measuring and lowering the environmental impact of various activities within Ableton. In 2021, I officially took on the role of sustainability coordinator in a part time capacity. My role is broad, bringing alignment and transparency to global efforts towards environmental sustainability. I also calculate the company’s corporate carbon footprint, as well as conduct Life Cycle Assessments on products. We’re currently implementing strategies towards a net zero goal, working with Science Based Targets to gradually lower our Scope 1, 2 and 3 emissions in line with the Paris Agreement.
Media Partnerships
I thrive in creative projects, and love nothing more than to develop a concept together with a partner. I’ve a solid track record of deftly navigating multi-party partnerships, working to align disparate timelines and interests to deliver compelling brand messages across a range of different medias. To date I’ve secured partnerships with brands such as Louder Magazine, Composer Mag, Melodics, Lola Magazine, Crack, BE-AT.tv, dublab, Mixcloud and Amoeba Records.
A 16 hour online event, made up of six engaging music making activities, centered around a theme of Found Sound. With this in mind I sought to partner with LABS, the free software instrument offering from Spitfire Audio. The partnership involved LABS hosting a studio session where they talk us through their process of creating Organic Textures, an instrument comprised of field recordings.
A three day online event of artist live streams and interactive music-making challenges aimed at inspiring creativity during the quarantine. We worked in partnership with United We Stream for the evening program, broadcasting from Berlin clubs to an audience across the globe.
In 2018 Loop went stateside for the first time and appeared across several venues in LA for three days of discussions, presentations, interactive installations, workshops and performances. I managed relationships with the sponsored brands
Shure,Spitfire Audio,Amoeba Music
and
Melodics to integrate them into the Loop program.
Berlin is the historical home of Loop, a long weekend aimed at exchanging ideas at the cutting edge of music, creativity, and technology. Bringing together artists, technologists, educators and creative thinkers, Loop is a collective exploration of what it is to make music today and what it could be tomorrow. I managed relationships with the sponsors, Shure,Dolby Atmos,nuraphone, and
Premiumbeat.
Sound Check was added to Loop in 2017, acting as a gear playground where attendees could mingle, discover new products and connect with brands. I managed the area, implemented partner outreach, sales, contracting, invoicing, briefing interior designers / technicians, delivery / return of products, opening hours and volunteer management. Twenty-four brands were present showcasing hundreds of products. The room was popular amongst attendees, participants and staff so became a permanent fixture of future Loop editions.
During my two years as European Label manager I was involved withthe ten year anniversary rebrand as well as the launch of their streaming service. I then progressed into Brand Partnerships and Artist Relations in a managerial role, where I onboarded artists into the store. I oversaw the collaboration between
Point Blank music school and
Mixmag to co-create the producer competition 'Beats in School'. I also project managed and co-ordinated artist support for'The Future is Female' campaign.
As the social media manager at Defected Records I was the voice of the famous label. I managed all the digital content platforms, social channels and maintained relationships with YouTube, Soundcloud and Spotify. Worked in a team to completely overhaul the Defected brand, executing the creative vision of the highly talented Trevor Jackson. Also worked on the Blood Brothers fashion collaboration and launch party in Selfridges, London.
Took part in a three month internship at the renowned editorial and ticketing platform Resident Advisor during their rebrand. During my time I supported the brand partnerships manager with their Sonos collaboration featuring Magda.
